Represent the real operating model
A customer-facing location and a service-area business are different. Use the profile settings that match how customers interact with the business and whether the location is genuinely staffed and eligible.
Avoid false local signals
Virtual offices, borrowed addresses, duplicate profiles and mass city pages can mislead customers and create policy risk. A website location page should exist because it offers genuine service context, not because a city name can be repeated.
Align profile, Ads and website geography
Service areas, campaign targeting and website claims should reflect actual fulfilment. Report qualified enquiries by location context and refine coverage based on operations, budget and customer quality.
Last reviewed: 16 August 2026. Provider features and policies can change; confirm current account controls before acting.