Ask who owns every account
Your business should retain ownership of its profile, Google Ads, website and measurement accounts. Confirm that the provider uses delegated access and never needs your password or OTP.
Ask for scope and money in plain language
Separate recurring management, one-time work, Google ad spend, third-party charges and taxes. Confirm campaign limits, website scope, approval dependencies and exclusions before paying.
Ask how evidence and exits work
A report should identify data sources and periods. Case studies need context and permission. The agreement should explain cancellation, final work, data handling and removal of agency access without threatening client-owned accounts.
Last reviewed: 16 August 2026. Provider features and policies can change; confirm current account controls before acting.