What the management fee covers
Typical management work includes account readiness, campaign structure, keywords, ads and assets, negative keywords, location and schedule controls, budget pacing, conversion measurement, policy diagnostics and reporting. The exact scope should match the selected plan.
What ad spend covers
Ad spend is the media budget used by Google to serve eligible ads. It should be billed through the client-owned Google Ads account so the business retains direct visibility and control of provider charges.
Why campaign count is not ad count
One campaign can contain suitable ad groups, keywords, assets and multiple ads. Campaign limits describe the active managed campaign structure, while the actual build depends on services, locations, budget, landing pages and policy eligibility.
Last reviewed: 16 August 2026. Provider features and policies can change; confirm current account controls before acting.